Q1. solution.
There were many appliance companies that approached the global market with the standardization strategy of product. But they were force to withdraw immediately.
To make a sucess in world market for appliance companies, they should reflect people's various life style in products. But globalization through standardization of product never satisfy those of successfactor.
The
Q2. 잠재적 시장 진입자는 누구이며, 그들의 시장진입 위협에 어떻게 대응할 것인가?
⇒현재 LCD 사업분야의 잠재적 시장 진입자는 대만과 중국기업일 것이다. 산업의 초창기에는 거대 생산규모로서 대만과 중국기업들의 시장진입을 위협하였으나, 현재는 대만과 중국의 발달로 생산규모만으로는 그
사업초기에는 전혀 알려져 있지 않고규모도 작고 노선도 충분치 않음.
외국 항공사들과 국제 노선에서 경쟁해야 했던 SIA는 무언가 독특하고 차별 화된 경쟁우위→싱가포르의 문화와 이 나라의 “서비스전통” 에서 찾음.
1) 주체적, 자율적 서비스
2) SIA만의 기업문화 창출
An unequaled rep
POSRCHE
Introduction
설립연도 : 1931년
본사소재지 : Stuttgart, Germany
설립자 : Ferdinaned Porsche
CEO : Wendelin Wiedeking
종업원수 : 10,143명
생산공장 : Zuffenhausen, Leipzig, (Germany) Unsikaupunki(Finland)
판매량(2002년도 기준) : 52,000대
C E O
Wendelin Wiedeking
1992년 CEO 등극 그의 나이 50
2002년 올해의 경영인
90년대
2. How should Lenovo handle the brand management challenges associated with the acquisition?
IBM was represented by the "ThinkPad". When consumers of the IBM heard the fact that the Lenovo`s acquisition, they doubt whether the Lenovo sustain the product value of IBM or not. Therefore Lenovo tried to maintain the value of brand which they take over; IBM as following strategies.
First they make
5. The Key SuccessFactors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
2) Key SuccessFactor of the Industry
For drawing key successfactor of the industry, we did this step.
We have two paths to find the key successfactor of the industry. The first one is that focusing on what customers want. After team discussing, we chose three important point of customer’s perspective. First, they want products from well branded company. There are a lot of Yakju makers in
Key successfactors in the household appliance industry in Europe
Key successfactors in the household appliance industry in Europe can be classified into two groups. The first are those that apply to the entire household appliance industry itself and thus, apply to Europe as well, and the second are those that pertain uniquely to the European market.
Key successfactors for the entire househo
2. Strategies and Critical SuccessFactors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra